Special Thanks to our Baby Safety Ambassadors

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Malou Villarreal

Founder, Baby Loves Sleep

Baby Loves Sleep is one of INPAA’s inaugural Safety Ambassadors for Australia’s first baby Safety Month. The company lead and inspired by Malou Villarreal, demonstrates an outstanding commitment to the promotion and need for product safety associated with nursery products. Baby Loves Sleep is a brilliant example of how you don’t need to be a major sized company to achieve a major outcome in safety. It is a company that has embraced the need for a culture of safety best practice at the heart of its business and has shown that understanding the need for safety and effectively communicating this to their customers generates safer outcomes. On a personal level, Malou provides an ongoing support role and is an active contributor within the INPAA team that helped to deliver the very first Baby Safety Month in 2021.

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Robert Wise

Founder & Managing Director – Compliance Wise Consulting

 With over 35 years in consumer product safety and compliance, Rob has seen it all—from groundbreaking safety advancements to products that should have never hit the shelves. After decades in the corporate sector, he took the leap in 2022 to launch Compliance Wise Consulting, bringing expert, no-nonsense advice across multiple product categories.

 

Rob’s passion for children's safety led to his appointment to the ACCC’s Product Safety Consultative Committee in 2024, reinforcing his commitment to real-world safety outcomes. As Chair of INPAA’s Product Integrity and Consumer Safety Group, he plays a critical role in shaping industry guidelines and tackling emerging safety challenges head-on. He also co-authored the INPAA Product Safety Framework, later recognised and published by Standards Australia as the definitive Product Safety Framework Handbook.

 

A straight-talker with a sharp eye for risk, Rob is relentless in his mission to make products safer for consumers—because when it comes to safety, there’s no room for compromise.

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Ben Wilson

CEO Little Linen Company

Ben Wilson is the CEO and lead product innovator at The Little Linen Company. Taking over the once local manufacturing business in 2004 he has transformed this business into 4 leading brands with global reach. His passion is providing innovative safe parenting products and information to the world. He is active in the promotion of safety and is a leader in communicating the need for ongoing advancements in injury prevention. Ben is one of the inaugural Safety Ambassadors and a member of the Organising Committee for INPAAs Baby Safety Month.

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Melanie Courtney

CEO Kidsafe Victoria

As CEO of Kidsafe Victoria, Melanie Courtney is a passionate advocate of reducing preventable childhood injuries and deaths. She and her team have established programs and campaigns over many years to raise awareness on how to improve safety - in and around homes, while on the road, around water and with product safety. She is committed to informing both industry suppliers and parents and carers of the need to promote product safety in both the design phase of products and their safe use to help keep kids safe.

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Hana Krawchuk

Founder, Love To Dream

Hana Krawchuk is one of INPAA’s Baby Safety Month’s inaugural Safety Ambassadors. She is globally recognised and as a creator and innovator of baby, infant and toddler awarded sleep products that feature safety as a core design principle. Hana has been a leading advocate within the industry internationally on the issues of safety and continues to dedicate herself to helping educate parents and improving safer sleep around the world. It is through this work, and also her commitment to organisations and charities aligned with the prevention of SIDS internationally, that Hana has made an outstanding contribution to reducing preventable injuries. Hana is an active member of the industry’s leadership team and has been a driver to make Baby Safety Month possible in Australia.

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Carrie Edwards-Britt

Managing Director

The Amazing Baby Company

Carrie is a leader in the development and promotion of safety initiatives within the Nursery industry. She is a member of INPAA”s Advisory Council and a active member of working groups that design injury prevention strategies for nursery products supplied to the Australian market. Carrie is a passionate advocate for product safety within the industry and the Company that she heads, The Amazing Baby Company” is a trend setter in innovation and ensuring that product safety is a number one priority. Carrie is one of the inaugural Safety Ambassadors and a major contributor in the delivery of Australia’s Baby Safety month.

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Alex Hamilton

Co-Founder, River's Gift

Alex is co-founder of SIDS charity River's Gift, established following the tragic death of her 4 month old son, River in 2011. She is also proud to work with Kidsafe Victoria as their Engagement and Relationship manager, working with bereaved families supporting them to establish legacy programs in honour of their children. Originally from the UK, Alex has travelled nationally and internationally, speaking to audiences to passionately share her own story of courage, resilience and hope. Alex is Mum to two “rainbow” babies – Shiloh and Bodhi and feels so privileged to work with families to impact change within the community.

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First Steps Safety Steps Baby Proofing

First Steps Safe Steps Baby Proofing is a company whose mission is to create safer homes for babies and infants to grow and explore. As a service, they continually demonstrate their commitment to baby safety by providing families with home safety assessments, correct and safe installation of essential baby safety products and education about home safety. Since opening, First Steps Safe Steps has worked with thousands of families to support their baby safety needs. As a Safety Ambassador they are passionate in their  collaboration with INPAA to help reduce the rate of preventable infant-related accidents and amplify the conversation about baby safety.

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Ron Somers

Founder, Hazardwhys

Ron has made a career investigating hazards and promoting community safety in Scandinavia and Australia.  From 1986, he formally monitored the occurrence of trauma in South Australia, as the initiator and manager of the state’s hospital-based injury surveillance system.

 

After graduating from the University of California with an MPH degree in maternal and child health, and a doctorate in epidemiology, Ron joined an injury-prevention team in Denmark, where he worked for three-and-a-half years, including a collaboration with the World Health Organisation.  Ron subsequently migrated to Australia to take up a research position in injury prevention at the University of Adelaide, where he maintained a formal academic appointment until recently. Earlier in his career he was a Peace Corps teacher trainer for two years in the Republic of the Philippines.  He works closely with various peak industry, consumer and safety bodies, including Standards Australia and Standards New Zealand.

 

Ron has been responsible for a number of significant regulatory changes affecting consumer-product safety, road safety and other issues.  He has appeared as an expert witness in coronial, civil and criminal cases, domestically and overseas.  For the last nine of his 30 years with the South Australian state government, Ron was Director, Epidemiology.  His world-leading innovation in infant sleep safety was recognised in 2013 with a prestigious prize awarded by the US Consumer Product Safety Commission, which recently adopted Ron’s innovation as a new product-safety regulation.

 

In 2022, Ron invented and validated a much simplified method for assessing the rebreathing risk of infant sleep products.  He is currently working closely with the Infant and Nursery Products Alliance of Australia and with Standards Australia to introduce a new CO2 safety standard and to update the existing firmness standard. 

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Cara Sayer

SnoozeShade

Cara is INPAA’s safety ambassador representing INPAA in the United kingdom. She is an active promoter of safety and is an expert in products associated with UV protection for infants and has been instrumental in helping INPAA establish safety guidelines for this category of infant products. Cara is passionate about product safety.  Before launching her products she consulted with the UK’s leading thermo-physicist and wanted to ensure that safety was at the heart of her brand.  She took the unusual step of designing her products to meet the safety standards of a newborn toy to minimise risk. 

 

Cara is an entrepreneur and the inventor of SnoozeShade, the world’s bestselling range of baby sun and sleep shades. In 2009, Cara found herself in need of a solution to help her baby daughter sleep in the pushchair. She couldn’t find anything already on the market, so she decided to create that solution herself!

 

Despite having no previous experience in retail or manufacturing, Cara has since turned SnoozeShade into a global brand that has helped hundreds of thousands of parents, won more than 80 awards and is recommended by the world’s leading baby sleep experts.

 

Cara tries to educate her customers on the importance of checking for safety certification when looking at baby products.  This is especially critical as less regulated sales platforms/retailers emerge where not even basic level testing will be done.  Cara launched the #lookatthelabelbaby campaign in 2024 to highlight how easy it is to spot an untested product by just looking at the washing label (or lack thereof).

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Kellee Eriksson

Founder & CEO, Little Human Linens 

Kellee Eriksson is the Founder and CEO of Little Human Linens, an Emergency Nurse and Mum of 4. She created the world's first all in one waterproof fitted sheet to make middle of the night sheets changes easier & safer. Since 2016, Kellee has single handedly built an international ecommerce brand on the back of her unique & unrivalled design. 

 

Kellee brings 16 years of clinical experience in one of Australia’s busiest Emergency Departments, postgraduate qualifications in Emergency Nursing and a keen interest in Trauma Nursing & Injury Prevention. Throughout her career, Kellee has been dedicated to supporting families and educating parents on crucial topics such as childhood illness, accident prevention, and safe sleeping practices. 

 

Kellee is an active contributor to INPAA technical groups and the Standards Australia working group developing new ways to improve consumer communication which encourages safe use of nursery products. 

 

She has a unique combination of being a clinician, product developer and Mum which provides valuable skills to the role of INPAA Safety Ambassador.  Her enthusiasm and passion for leveraging her extensive experience gives her the ability to promote best practices in infant safety, ensuring that families are marketed to ethically and have access to unbiased, safe sleeping guidance so they are empowered to make informed purchase decisions. 

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Gail Greatorex

Owner and principal consultant, Product Safety Solutions

From 1987 to 2012, Gail held senior product safety positions at the Australian Competition and Consumer Commission, leading the national development and application of consumer product safety regulation and policy. Gail’s work focused on investigation and analysis of compliance with technical product standards, including hazard assessment. 

 

Since 2012, Gail has run her own consumer product safety advisory business in Melbourne: Product Safety Solutions, Australia. It provides training, advice and advocacy for product suppliers and other organisations on product hazard assessment and safety compliance. She has produced podcasts and penned more than 100 blog articles for the Product Safety Solutions website. 

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Gail is an active member of INPAA and a major contributor to safety guidelines developed by INPAA. She is able to share her vast experience so that suppliers have a solid understanding of how product safety regulation enhances safer outcomes. 

 

 

Carlene Rotblat 

Founder and CEO of Sweet Dreamers Sleep Consulting and Baby Sleep Pods 

Carlene is the founder and CEO of Sweet Dreamers Sleep Consulting and Baby Sleep Pods based in Melbourne, Australia. 

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She is a certified Infant and Child Sleep Consultant with the Institute of Sensitive Sleep as well as a current AHPRA Enrolled Endorsed Nurse.

As a certified Baby Sleep Consultant with over 12 years’ experience in the health industry, she is able to assist with issues BEYOND sleep disorders, such as Safe Sleep Education, introducing solids (and types of foods to help with sleep), safe weaning from breastfeeding, Immunisation concerns and also put you in touch with appropriate Allied Health professionals should the need arise.
Additionally, Carlene has taken on further study to specialise in children on the Spectrum (specifically Autism and ADHD.) 

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Between Carlene’s work as a Gentle Sleep Consultant and running Baby Sleep Pods, She is dedicated to focus on the health and safety of her clients and customers and is very proud to be an INPAA Safety Ambassador. 

As a safety ambassador Carlene will be working alongside INPAA to strengthen safe sleep messages to her clients as well as working alongside INPAA in establishing best practice standards as well as supporting and encouraging INPAA safety education to fellow Sleep Consultants 

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Catherine Thompson
Founder, Completely Baby

Completely Baby, established and led by Catherine Thompson, stands out for its unwavering commitment to ethical practice and safe sleep education. Drawing upon evidence-based methods and a compassionate, holistic approach, Catherine ensures that parents are equipped with the knowledge and support they need to create a safe and secure sleep environment for their little ones. 

 

By tailoring her guidance to each family’s unique needs, she champions realistic, gentle, and ethical sleep solutions that respect both the child’s well-being and the caregiver’s peace of mind. Catherine’s dedication to upholding industry standards and transparent communication positions Completely Baby as a trusted ally for parents seeking reliable, best-practice advice. 

 

In her role as an  INPAA Safety Ambassador, is providing leadership to INPAA’s sleep consultant members and coordinating the formulation  of enhanced professional standards thereby  paving the way for safer sleep practices and positive sleep outcomes for families.